You’ve probably heard the term ‘new media’ a lot. Using avenues such as social media, texts alerts, email campaigns, and more used to be a way to communicate with younger generations. Now, everyone and their mother (literally) is on Facebook. There are many ways to reach an audience through new media. Here’s how I’ve done it.
Producing strong content that appeals to stakeholders and the public has boosted our Facebook presence.
People want information quick. That’s why Twitter is perfect for quick updates that our membership wants.
Online advocacy has become the new form of activating your audience. With new tools available, we can allow users to blast emails to their officials, share their actions with friends and reach more people than ever before.
The COA Vision Blog has been very successful. We’ve become an outlet for other vision news organizations, which has shown incredible results in the analytics.
Let’s face it… many people would rather text than call. This has become a valuable way to quickly communicate with our audience. We can even conduct surveys via text.
Pinterest is like all of your favorite magazines in one spot. There’s something for everyone out there.
